The Better Image Blog: How-tos and Ideas for your Print Products

political-yard-signs-02

Yard Signs and Color: The Psychological Impact

by Electro Image LLC / Comment

When it comes to the humble yard sign, one of the most important decisions a campaign manager needs to make is regarding color. Understanding color psychology and its influence can be the difference between losing votes and gaining more voters on Election Day. Choosing the best colors for your campaign sign means selecting colors that […]

branding2

Your Business Does Not Promote Itself!

by Electro Image LLC / Comment

Anyone who has ventured into entrepreneurship knows that building a business must find, develop, and promote its unique “brand.” The company becomes the passion of the owner(s), but transferring that excitement into potential customers is quite another matter.Today a great deal of stock is put into having an engaging website and into search engine optimization […]

bolditalicunderline2

Commercial Printing Industry Font Advice When Designing Your Marketing Materials

by Electro Image LLC / Comment

Selecting a font may seem as basic as clicking on a drop-down menu, but in reality, professionals in the commercial printing industry may explain there is more to Times New Roman than meets the eye.

door-hanger-printing-st-louis

Promote Summer Sales with Door Hangers

by Electro Image LLC / Comment

After a long, harsh winter, millions of consumers in the U.S. are taking advantage of the warmer weather by visiting local retailers. If you are a small business owner, you understand that warmer weather is the perfect opportunity to reach out to customers in a powerful way – with eye-catching door hangers. Here are some […]

DirectBuy 6” x 9” Postcard on 16 pt. stock, UV coated on front. Included design, print, direct mail handling. First in a series of postcards.

Marketing Your Business with Postcards

by Electro Image LLC / Comment

What’s the most economical and influential way to get a response through direct-mail marketing? Postcards. Every business wants to motivate customers to take the next step in the buying process and with the right mailing list of a highly targeted audience, you can use postcards to boost your company’s lead ratio and drive sales through […]

Charter schools benefit from low cost, creative recruitment postcards

Tips for Political Fundraising Direct Mail Copy

by Electro Image LLC / Comment

Whether you’re running a big or small campaign, direct mail fundraising should be a part of your political fundraising mix. With fundraising direct mail you help your campaign to grow a support base of small and medium sized donors. When you raise money through direct mail you create opportunities to get your campaign’s message out […]

Get More Facebook Likes with Your Print Marketing

by Electro Image LLC / Comment

These days, most tech-savvy business owners have the Facebook logo and their company’s Facebook page on their business cards, flyers, posters, postcards and other print marketing materials. While building a strong Facebook following is important the sad truth is many business owners miss the boat when it comes to leveraging their print marketing for generating […]

FadedEdges-Pantone1

Using Color Branding In Your Graphic Design and Marketing Materials

by Electro Image LLC / Comment

Colors greatly impact how customers see your brand.  However, color theory and how it makes us feel is oftentimes hard to pin down to specifics.  Some colors have different cultural associations that warp their meaning.  Every person is unique in how colors affect him or her, but there are some commonalities we can examine to […]

Vinyl Banner

Vinyl Banners Help Identify Your Brand in the Crowded Trade Show Landscape

by Electro Image LLC / Comment

Vinyl banners are some of the greatest tools available in getting yourself noticed at trade shows or other events where you have to visually rise above your surrounding competition. Because your competition will likely be using visual flourishes to attract attention, using numerous vinyl banners around your own display area helps bring a reminder of […]

Notepad

Branding Your Company with Notepads

by Electro Image LLC / Comment

Notepads are an often overlooked marketing piece that are functional while adding value for your customers. Whether at your desk, by the phone or in the car, almost everyone needs to jot down notes at one time or another. Nearly as effective as calendars, printing notepads with your brand gets your company’s message in front […]

Direct Mail

Five Tips for a Successful Direct Mail Campaign

by Electro Image LLC / Comment

Targeting and Eye-Catching Printed Materials Direct mail continues to be a success story in the marketing world, even as we’re 20 years into the digital era where everything is done online. With studies out already a couple of years ago showing direct mail still gets better response rates than digital, what’s the real secret behind […]