The Better Image Blog: How-tos and Ideas for your Print Products
Electro Image LLC


branding definition guide

If you type “What is a brand?” into Google, you will receive about 687,000,000 results in 0.8 seconds. Early farmers were clear about what branding meant; after all, it was how they differentiated their cows from their neighbor’s. But today, we’re a little less certain of the meaning of the word. Below is a guide […]


Stickers are bright, fun, and sometimes silly, but they can be a beneficial to your business if used as a proper marketing tool. While you may think they are only for children, they are actually quite popular among most consumer age groups. Stickers are an excellent way to expand your market reach in a fun […]

postcard marketing

Every home across America receives advertisements in the mail. Some of them are in the form of flyers, others in envelopes, and even more are on postcards. The majority of flyers get tossed aside to maybe look through for coupons later. Maybe. The envelopes are usually solid-colored with large letters claiming “Urgent” or “Last Chance” […]

logo design

Logo designing for your company requires a lot of thought and a variety of different factors, such as color, typeface, font, image, and overall design or meaning. While it’s possible to get a crowdsourced logo for five dollars, you should remember that you get what you pay for. Below are some tips to discuss with […]

business writing tips

Business writing is an essential skill today. Whether you are part of a large corporation or the only employee of a brand-new startup, you need to be able to write. Whether you are communicating with others via email, preparing a presentation, designing promotional materials, or composing a grant proposal, you should have some knowledge about […]

business card

In today’s business world, one ancient invention is still priceless for networking purposes. The business card is simply a piece of paper, but without it – or if used incorrectly – you could miss out on connections and quickly fall behind your competitors. Here are four tips to make sure that your business card is […]

business card mistakes

Your business card should represent you and your brand. Whether you are associated with a business, a nonprofit organization, a team, a group, or are simply representing yourself, your business card should leave people with a depiction of who you are and what you embody. Don’t hand people a piece of paper that doesn’t symbolize […]

loyalty card

Successful organizations understand that it is essential not only to capture new customers but retain current ones. One effective method of retaining clients is through a customer loyalty card system. While each program varies from company to company, the principle remains the same. A good loyalty program rewards the individual for purchases made, thereby increasing […]

Tote Bags

Sales conferences are full of different types of individuals, but one thing remains the same: they are all professionals. As such, they expect to be engaged during a presentation or conference and even play an interactive role in the meeting. This can be a daunting task for a presenter, as most sales professionals feel that […]

Graphic Design for Business

Creative work tends to be overlooked in the world of small business. Graphic design may be the first to be cut during financial times, mainly because small business owners are on a limited financial budget. However, there are numerous reasons that “cheaper” options for logos, web design, and marketing materials is not typically the best […]

Unconventional Business Card Designs

While technology has taken the place of most social interactions, you are sure to still be involved in situations where a sturdy, well-designed business card will come in handy. Whether it’s at a networking event, meeting, conference, or just at the grocery store, you may find yourself in need of that little rectangle of information […]

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