The Better Image Blog: How-tos and Ideas for your Print Products
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loyalty card

Successful organizations understand that it is essential not only to capture new customers but retain current ones. One effective method of retaining clients is through a customer loyalty card system. While each program varies from company to company, the principle remains the same. A good loyalty program rewards the individual for purchases made, thereby increasing […]

Tote Bags

Sales conferences are full of different types of individuals, but one thing remains the same: they are all professionals. As such, they expect to be engaged during a presentation or conference and even play an interactive role in the meeting. This can be a daunting task for a presenter, as most sales professionals feel that […]

Graphic Design for Business

Creative work tends to be overlooked in the world of small business. Graphic design may be the first to be cut during financial times, mainly because small business owners are on a limited financial budget. However, there are numerous reasons that “cheaper” options for logos, web design, and marketing materials is not typically the best […]

Unconventional Business Card Designs

While technology has taken the place of most social interactions, you are sure to still be involved in situations where a sturdy, well-designed business card will come in handy. Whether it’s at a networking event, meeting, conference, or just at the grocery store, you may find yourself in need of that little rectangle of information […]

Promotional Materials Product Service

A product launch is an exciting time. After a long period of market research and analysis, you’ve found a niche that a new product or service can fill perfectly. Now, all you have to do is tell your target audience about it. Of course, that step is easier said than done. One study found that […]

Build Your Brand

The term “brand” is one of those words that has evolved from its original meaning. Once it simply referred to a company name, similar to the branding of a cow, it was stamped on a product and that was that. However, with marketing today, a brand is much more. It refers to how people envision […]

Presentation Folders Sale

Even with the best presentation, you can leave a sale at the table if you don’t send your potential client away with a reminder of your product or service. Presentation folders have become a necessary part of business. They are commonly used at trade shows, conventions, professional events, and sales presentations. Setting yourself apart with […]

Promotional Material Matters

The internet has changed the face of marketing. With instant access to clients, interaction through social media, and advertizing personalized to each consumer, there is no longer a need for printed promotional materials. Or is there? Printed promotional materials are a unique marketing tool that can still reach a good deal of the market share. […]

Graphic Design Components

Not all printed marketing material is created equally! Good graphic design increases readability, communicates quickly and convincingly, and draws the reader’s eye to key information within the message. Yet, while there are psychological principles and design techniques available to help even lay-people produce effective designs, many businesses continue to use printed material that fails to […]

Use Business Cards 2017

Think about all of the networking events, trade shows, or conferences you have attended over time. Recall a likely familiar and recurring scene – everyone shaking hands and swapping business cards. It’s easy to think that nowadays with so many ways to connect, people might just bypass the trading of business cards. After all, in […]

Communicate Designer Effectively

Designers are humans, too, but for a customer, sometimes it can feel like they come from another planet. You trust that they know what they’re doing. However, if their choices don’t appeal to you, it can be challenging for you—without design knowledge—to adequately explain what you want. Meanwhile, they’re following certain design “rules” that can be hard for […]

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