The Better Image Blog: How-tos and Ideas for your Print Products
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A product launch is an exciting time. After a long period of market research and analysis, you’ve found a niche that a new product or service can fill perfectly. Now, all you have to do is tell your target audience about it. Of course, that step is easier said than done. One study found that […]

The term “brand” is one of those words that has evolved from its original meaning. Once it simply referred to a company name, similar to the branding of a cow, it was stamped on a product and that was that. However, with marketing today, a brand is much more. It refers to how people envision […]

Even with the best presentation, you can leave a sale at the table if you don’t send your potential client away with a reminder of your product or service. Presentation folders have become a necessary part of business. They are commonly used at trade shows, conventions, professional events, and sales presentations. Setting yourself apart with […]

The internet has changed the face of marketing. With instant access to clients, interaction through social media, and advertizing personalized to each consumer, there is no longer a need for printed promotional materials. Or is there? Printed promotional materials are a unique marketing tool that can still reach a good deal of the market share. […]

Not all printed marketing material is created equally! Good graphic design increases readability, communicates quickly and convincingly, and draws the reader’s eye to key information within the message. Yet, while there are psychological principles and design techniques available to help even lay-people produce effective designs, many businesses continue to use printed material that fails to […]

Think about all of the networking events, trade shows, or conferences you have attended over time. Recall a likely familiar and recurring scene – everyone shaking hands and swapping business cards. It’s easy to think that nowadays with so many ways to connect, people might just bypass the trading of business cards. After all, in […]

Designers are humans, too, but for a customer, sometimes it can feel like they come from another planet. You trust that they know what they’re doing. However, if their choices don’t appeal to you, it can be challenging for you—without design knowledge—to adequately explain what you want. Meanwhile, they’re following certain design “rules” that can be hard for […]

The use of direct mail is vital for any marketing campaign. They help your customers and potential customers remember your products more because people tend to retain information when it’s both visual and tactile – holding it in their hands and viewing it at the same time. Some studies estimate that you have to reach […]

Your company relies on you to give a great presentation that has a clear message as to why a prospective customer should do business with you. When meeting with business partners or attending trade shows, conventions, or other professional events, traditional plain handouts or binders just won’t give you the competitive edge you need. One […]

Every communication potential customers have with your company is part of the advertising process. From your social media posts to your letterhead, everything you use helps build your business’s identity, define your brand, and change the way customers see you. Whether you’re in the process of building your brand or are simply establishing yourself as […]

A product launch is an exciting time. After a long period of market research and analysis, you’ve found a niche that a new product or service can fill perfectly. Now, all you have to do is tell your target audience about it. Of course, that step is easier said than done. One study found that […]

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