The Power and Wonder of Gift and Loyalty Card Programs - Part III
Electro Image LLC

Once you implement a loyalty card program, the next hurdle is how to inspire customers to keep coming back to your store. By “cycling” your cards, the task becomes less of an obstacle.

Here’s the solution:

giftcard-genericAs long as there is an amount on your customers’ cards, they’ll have a need to come back to your store.

Before a customer’s card reaches a zero balance, create another reason or benefit to encourage repeat visits. This could be a seasonal-themed event, customer appreciation or celebrating your years in business. Once you adopt this method, repeat visits become an unconscious habit for your customers.

Strategies that have worked for businesses utilizing gift and loyalty card campaigns:

-A local florist increased its sales with a delivery gift card strategy. Knowing the recipients should be viewed as potential customers, they targeted this market by including a free $10 gift card with each delivery. As a result, the florist saw a significant increase in orders.

-A small clothing retailer used a loyalty/rewards strategy to even the playing field when it came to competing with larger clothing chain stores. Asking customers if they’d ever shopped at their store before, customers who answered no received a key tag with a $5 face value. The free key tags worked. Patrons who received the key tags began to shop at the store more often, motivated to buy more because of the gift. This “reciprocal agreement” sales technique continues to work for this small clothing retailer.

-A high-end jeweler in the St. Louis area offered rebate gift cards worth $50 during the holiday season. Targeting shopping mall browsers, mall visitors and customers via direct mail, they boosted sales and had better success than they did holding a traditional sale.

Gift and loyalty card programs aren’t just for retail outlets. All sorts of businesses like beauty salons, massage therapists, accountants, restaurants, home improvement companies and auto repair shops have had success using them as well.

Gift and loyalty card programs are no stranger to great deals and ongoing business. Try one out for size. They may be just what your customers are waiting for.

Part One – Part Two

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