Tips for Making the Most of Company Swag – Part I
Electro Image LLC

Designing and ordering company swag (pens, mugs, trade show banners, etc.) takes time. Especially if you are unfamiliar with .EPS file extensions and constantly find yourself on the phone with company swag shops attempting to figure out how your final customized item will look without paying extra for a proof. At Electro Image LLC we believe ordering promotional items for your company really shouldn’t be that hard. Here are some tips for making the most of company swag and what you should know before you begin the process of creating, designing, and ordering branded items.

img_1964When it comes to company swag, you’ll want to consider your target audience and whether or not they will use your promo items. No matter how enthusiastic your loyal customers are about your company, if the swag is useless, it will only get thrown away, making it a waste of your time and money. If you plan to distribute the item at a trade show, be sure it’s travel friendly since it’s likely people in attendance had to get there by airplane, bus or train. The item should be lightweight, not sharp and not liquid filled. This means no golf club-sized umbrellas, heavy picture frames or paperweights.

Put yourself in your customers’ shoes and think about all the horrible pieces of swag you’ve received in the past and promptly thrown away. Make a mental note and avoid ordering such items. The best company swag are those items we use again and again, not the ones filling trash cans and landfills across America.

Another consideration when it comes to company swag is product materials. Selecting company swag is a lot like buying your own clothes. We’ve all experienced the frustration that comes with buying a shirt or blouse that we love only to see it shrink after it’s been run through the washer and dryer, never to be worn again. As a result we look for clothing made of polyester and rayon rather than 100% cotton. The same can be said about company swag. Will the item shrink in the wash? Is it dishwasher or microwave safe? Is the logo more prone to fading on certain materials than it is on others? Granted the product doesn’t have to last 1,000 years, but if it breaks before the trade show, you’ve lost valuable WOM opportunities. Be sure to find out what the product is made of before placing your order.

Not all oranges are alike. You might think choosing a color for company swag is easy, but choosing the right colors in your design to match your brand’s colors is essential. Fortunately, it’s what we at Electro Image LLC do. We can cut through all the gibberish of RGB, CMYK and HEX codes and tell you what color codes work best for print or the web. When it comes to swag you’ll be concerned with CMYK codes as your swag will be printed.

In “Tips for Making the most of Company Swag Part II,” we will discuss file formats, proofs, turn-around time and return on investment.

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