Sales conferences are full of different types of individuals, but one thing remains the same: they are all professionals. As such, they expect to be engaged during a presentation or conference and even play an interactive role in the meeting. This can be a daunting task for a presenter, as most sales professionals feel that they’ve seen and heard it all, simply due to their years of experience.
So how do you keep a room full of professional sales representatives engaged to the point that they leave the meeting feeling as if something important has been accomplished? The key is keeping the meeting short and the agenda specific to the conference topic.
Tips for Winning the Conference with Tote Bags
Not everyone does well with presenting at conferences or seminars. But you can do better with these helpful tips.
Take Time To Plan
The professional salesperson wants to be out selling, not sitting in a meeting. If individuals take time out of their schedule to speak with you or attend your meeting, show that you care about their ultimate goal by limiting the time you spend talking. Plan ahead what you will say, the points that need to be made, and the time it will take. Telling the staff that the meeting will be thirty minutes will allow them to plan the rest of their day. Planning in advance shows that you respect others’ time and schedules.
Break the Ice
If you have called together a group of people who don’t know each other, it may be difficult to get them to relax and open up. To help tackle this issue, begin the meeting with an ice-breaking exercise to allow everyone a chance to speak and help the attendees establish a connection.
For example, you can pair up a small group and provide them with business-friendly get-to-know-you questions. Or toss a ball into a larger group and ask whoever catches it to answer an engaging question before tossing the ball randomly to someone else. If the group is familiar with each other, you can still have a few minutes of small groups with a structured introductory exercise.
While the purpose of a conference is for the presenter to provide information to the attendees, it is always a good idea to ask questions, too. Now is a good time to learn about what participants expect, why they are at the conference, and what made them stop at your table. You will be surprised at everything you can learn when you encourage others to become active participants.
Keep Your Handouts To A Minimum
At a conference or seminar, attendees expect to get handouts and materials. They do not want an excessive amount of paperwork that needs to be lugged from area to area. Providing a custom-made tote bags are a brilliant idea that will allow individuals a handy way of carrying the information that you supply, as well as paperwork from other companies. What better way to not only help your attendees organize the information they gather, but also advertise your organization throughout the entire conference or seminar.
End the Meeting Early
If you say that the meeting will be thirty minutes long, then make sure it isn’t longer than that. In fact, it’s best to end it early rather than drag on past the expected end time. Avoid repetition and if one or two individuals seem to be asking all of the questions, keep them after the meeting to discuss answers rather than keeping the whole staff. At conferences, make your presentation short and to the point. Make sure that everyone has your business card and thank them for attending.
Handing out tote bags at conferences, meetings, and seminars is a convenient, earth-friendly way to help your attendees and participants to carry the handouts they receive. In addition, when custom-printed, tote bags are an ideal marketing tool.