Business promotional guides are what you need to make your business stand out from your competitors. It requires a conscious effort on your part. You should schedule time daily aimed at marketing and promote your company. You do this by getting the word out. No matter how great a product or service is, promotion is required to let people know it exists.
There are many different ways to promote your business online and off. Whether you’re going with business cards and brochures or Instagram and a blog, it’s important to consciously promote your organization to the public.
Below is the 7 business promotional guides to make your company known online and offline.
Offline Marketing
Don’t underestimate the importance and effectiveness of offline marketing. Yes, the Internet is a powerful tool for engaging clients, but it’s not the only one in your marketing toolbox. Look into the following offline options for marketing success.
Business cards
Business cards are no longer just for your name and address anymore. These little paper rectangles have become mini-advertising banners that put out as much – or as little – information as you choose.
At the very least, your business card should have your name, your best contact number, and your email address. However, if you use your space carefully, without overcrowding, you can include any or all of the following:
- Physical address
- Website address
- Social media pages
- Photo (particularly for those in sales)
- Logo
- Fax number
- Description of what you do
- White space for notes
Flyers and Brochures
Flyers, brochures, and newsletters are the perfect way to offer more information to potential customers than that which fits on a business card. Here you can include large color photos (or perhaps your hotel rooms or your haircuts), detailed descriptions (of your services and products), prices, discounts, articles, and more. Whether you are seeking a front page only flyer or a four-page, back, and front, newsletter, you should consider the highest quality paper and full-color print. When a customer is holding your promotional materials in their hand, the last thing you want them thinking is that it looks “so-so.” Meet or surpass their high expectations of your company by having a professional design with high-quality printing.
Postcards
Postcard marketing is an inexpensive, eye-catching way to reach potential clients. As long as you target your audience, include a call to action, and use both sides effectively, you can greatly increase your return on investment. Postcards are also excellent means to offer something to your regular customers. Try offering a coupon or similar deal on your postcard for returning customer or a special offer for new customers. When people receive a great deal in the mail, they are less likely to consider it “junk” and won’t immediately throw it away.
Stickers
Everyone likes stickers. They’re bright and colorful and a clear reminder of fun childhood days. Stickers can be used in a myriad of ways. You can hand them out at functions, such as conferences, conventions, or job fairs. You can use them in mailers to draw interest. You can place them in strategic locations to create a buzz about an upcoming announcement or product release. No matter how you choose to utilize your marketing stickers, you are sure to find them a successful way to promote your business.
Online Marketing
WebSite
In this day and age, a website is as important as a storefront, if not more so. With a website, you can reach the entire world, instead of just a few select cities. A website can serve a variety of purposes, including:
- Contact information
- Directions to brick and mortar storefront
- Resources
- Online store
- Blog
- Live chat
E-zine
If you have a blog, you really should also have an electronic newsletter, or e-zine. Here you can offer special deals, particularly for signing up. This is a great way to access potential and current customers’ contact information.
Newsletters can bring the blog to the subscribers’ inbox or offer completely different articles, content, and resources.
Social Media
Social media is a great platform for engaging your audience. If used efficiently and effectively, you can immediately interact with customers, providing answers to questions and other assistance. You shouldn’t try to tackle all of the different social media outlets at once, but instead, focus all of your attention on one or two, including:
Promotion Success
To be successful in your efforts, you should consider a blend of on and offline marketing promotions. Don’t spread yourself thin, either financially or otherwise, but instead bring each campaign to fruition prior to moving on to a new project. If done correctly, new customers will be made aware of your great products and services in no time at all.
